Mark Palmer

Volkswagen invested five years and nearly $50 billion into their long-awaited answer to Tesla. ID.3, their flagship electric vehicle, rolled off the assembly line. It didn’t work.

The car was functional, but VW’s programmers hadn’t yet figured out how to update the car’s software remotely. Owners reported hundreds of bugs. It wasn’t the fault of the programmers; VW leadership hadn’t paid attention to culture.

Digital transformation is about mindset and technology — connected cars are more like mobile apps than cars.

The ID.3 story is a reminder that mindset, not technology, and not money, matters most.

When you do something new, mindset matters most.

www.markwalterpalmer.com

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Mark Palmer

Mark Palmer

General manager of analytics, data science and data virtualization at TIBCO. Former CEO of StreamBase. Medium author on analytics, parenting and cancer.